Michelle Keefer

Making Friends

Part 2 of 2 — The last time you were bored around another person, on purpose, was probably in 2009.

Jul 31, 2026

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4 min read

Part 2 of 2 — The last time you were bored around another person, on purpose, was probably in 2009.

Continuing the deep dive into what is broken with social media.

Michelle Keefer

Making Friends

Part 1 of 2 — Everyone agrees social media isn't social anymore. Nobody's logging off.

Jul 30, 2026

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4 min read

Part 1 of 2 — Everyone agrees social media isn't social anymore. Nobody's logging off.

A two-part deep dive into what's actually broken with social media.

Michelle Keefer

Did We Adapt to Loneliness on Accident or On Purpose?

Jul 9, 2026

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5 min read

Did We Adapt to Loneliness on Accident or On Purpose?

The newsletter for people that are done accepting things that don't make sense.

Michelle Keefer

Pokémon Go accidentally proved the most important thing about human connection. Then everyone forgot.

Jul 6, 2026

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3 min read

Pokémon Go accidentally proved the most important thing about human connection. Then everyone forgot.

The newsletter for people that are tired of accepting things that don't make sense.

Michelle Keefer

Business Growth

Jun 25, 2026

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3 min read

Loyalty isn't built. It's destroyed.

The newsletter for people who are tired of accepting things that don't make sense.

Michelle Keefer

Local Economy

The places where we used to gather are sitting empty; even the ones that say "Open."

Jun 18, 2026

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2 min read

The places where we used to gather are sitting empty; even the ones that say "Open."

The newsletter for people who are done accepting things that don't make sense.

Michelle Keefer

Remote Work

Work friends are real. The infrastructure to keep them isn’t.

Jun 11, 2026

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4 min read

Work friends are real. The infrastructure to keep them isn’t.

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

Networking events are a form of collective punishment.

Jun 3, 2026

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3 min read

Networking events are a form of collective punishment.

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

The attention economy is real. Here’s the invoice.

May 27, 2026

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2 min read

The attention economy is real. Here’s the invoice.

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

May 20, 2026

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2 min read

The 130-Year-Old Marketing Strategy

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

The algorithm isn’t broken. It’s working perfectly. That’s the problem.

May 13, 2026

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2 min read

The algorithm isn’t broken. It’s working perfectly. That’s the problem.

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

Everyone knows word of mouth is the best marketing. So why can’t anyone build it?

May 6, 2026

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3 min read

Everyone knows word of mouth is the best marketing. So why can’t anyone build it?

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

Apr 29, 2026

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2 min read

We Paved Over Community

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

Making Friends

Apr 22, 2026

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2 min read

You’re not bad at making friends. The system is.

The newsletter for people who are done accepting things that don’t make sense.

Michelle Keefer

Michelle Keefer

Part 2 of 2 — The last time you were bored around another person, on purpose, was probably in 2009.

Part 1 of 2 — Everyone agrees social media isn't social anymore. Nobody's logging off.

Did We Adapt to Loneliness on Accident or On Purpose?

Pokémon Go accidentally proved the most important thing about human connection. Then everyone forgot.

Loyalty isn't built. It's destroyed.

The places where we used to gather are sitting empty; even the ones that say "Open."

Work friends are real. The infrastructure to keep them isn’t.

Networking events are a form of collective punishment.

The attention economy is real. Here’s the invoice.

The 130-Year-Old Marketing Strategy

The algorithm isn’t broken. It’s working perfectly. That’s the problem.

Everyone knows word of mouth is the best marketing. So why can’t anyone build it?

We Paved Over Community

You’re not bad at making friends. The system is.

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